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why

 Watching people develop  a strategy that allows them the freedom to express their own unique creativity, inspires and lights me up

Diane Fernandes

Interior Designer /Co-Founder Designative/ Coach/ Educator at Sydney Design School 

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interiors 

The world of design has had to drastically change to incorporate millennial thinking.

 

Millennials are defined by more than just their age. To truly understand millennials, businesses must take into account what differentiates them from other generations, their values, habits, and their growing influence in an evolving design environment.

 

My approach to design takes into considerations how businesses operate in the 21st century, which will allow them to tailor their physical spaces to attract, connect, engage, and delight their target audience and optimise their companies culture for productivity, engagement, and results.

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coach

The future is here. It is estimated that by 2020 40% of the workforce will be freelance.

 

This will be no different in the interior design world. Imagine an industry where designers are no longer hired as full time employees but are instead project based.... could this be the answer to lowering running costs of design studios and also allow young designers the creative freedom to work for themselves, and achieve the work/life balance they are searching for.

 

Starting a freelance career can be scary. I know, I did it at 24 years old. But what if I told you that you CAN take on that private project, and I will be there beside you every step of the way. From pitching and pricing, to design and documentation advice. You don’t have to do this alone.

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