what + why
The future is here. It is estimated that by 2020 40% of the workforce will be freelance.*
This will be no different in the interior design world. Imagine an industry where designers were no longer hired as full time employees but instead project based.... could this be the answer to lowering running costs of design studios and also allow young designers the creative freedom to work for themselves, and achieve the work/life balance they are searching for.
Starting a freelance career can be scary. I know, I did it at 24 years old. But what if I told you that you CAN take on that private project, and I will be there beside you every step of the way.
From pitching and pricing to design and documentation advice. You don’t have to do this alone.
No other business coach can help you set up an interior design business and support you during the first year of your freelance career like I can.
With more than 16 years experience as a freelance designer designing commercial, medical, retail, hospitality and high end residential projects, and almost 6 years as an educator at Sydney Design School, I have some inspirational projects in my portfolio and a lot of wisdom to impart mentoring the next great Australian designers.
I am on a mission to create designs that
LEAD I INFLUENCE I MAKE AN IMPACT
"I started my interior design business 3 years ago and found myself struggling to get my head around the processes and how to set up my business properly including quoting correctly for different types of projects. After having Di Fernandes guide and mentor me I saw an immediate change in my business workflow and my profits have increased by approximately 300%. I would strongly recommend Di's services to anyone who is freelancing or has their own design studio."
Daniel Defino
daniel defino design
"We approached Di as we lacked clarity in the direction our business was heading. As Di has extensive experience in running an interiors business we felt confident that she could help us.
Di exceed our expectations! She helped us define our core business values and this in turn resulted in us moving forward in the growth of our business. Di also assisted us with understanding work life balance which makes for a more sustainable working future.
We are now inspired and excitedly looking forward to working with Di into the future to GROW our dream business."
Gil Bennett & Kylie Hickman
Zavie Creative
"Design school gives an excellent birds eye overview of the industry and the relevant skills to work it in. It doesn’t however prepare you for the reality of pitching, pricing and doing the paperwork required to run a freelance business. Di gives you the nuts and bolts needed to get your business up and running. She was extremely helpful and I cant thank her enough.”
Gail Butler
The Personal Edit