what + why
The future is here. It is estimated that by 2020 40% of the workforce will be freelance.*
This will be no different in the interior design world. Imagine an industry where designers were no longer hired as full time employees but instead project based.... could this be the answer to lowering running costs of design studios and also allow young designers the creative freedom to work for themselves, and achieve the work/life balance they are searching for.
Starting a freelance career can be scary. I know, I did it at 24 years old. But what if I told you that you CAN take on that private project, and I will be there beside you every step of the way.
From pitching and pricing to design and documentation advice. You don’t have to do this alone.
No other business coach can help you set up an interior design business and support you during the first year of your freelance career like I can.
With more than 16 years experience as a freelance designer designing commercial, medical, retail, hospitality and high end residential projects, and almost 6 years as an educator at Sydney Design School, I have some inspirational projects in my portfolio and a lot of wisdom to impart mentoring the next great Australian designers.
I am on a mission to create designs that
LEAD I INFLUENCE I MAKE AN IMPACT
designed to
lead
Influence
impact
We know great design can change the world, create a vision of the future and inspire innovation that solves real problems.
When a space is loved, it’s often because the designer has delivered something that wasn’t just aesthetically pleasant to look at, but was also inspired and solved a problem. Innovation is the design or creation of something that solves a real problem for my client and that is ultimately what I strive for in every project.
The world of design has had to drastically change to incorporate multi generational thinking.
My approach to design is centred around human behavior and takes into considerations how people and businesses operate in the 21st century. This allows me to tailor physical spaces/or business to attract, connect, engage, and delight target audience and optimise culture, productivity and engagement.
